After a week spent in the Canaries, at La Finca eco-retreat on the verdent island of La Gomera, I find I’m relaxed, happy and well nourished. The only images I have been exposed to have been 100% natural, organic, no added flavours or colourings.
My eyes have been feeding on a natural diet of flora, fauna, sea, sky and the odd statue, here and there. I have drawn some pictures – a Whale, a tree, two Buddhas, some leaves, a frog playing a violin, some pond fish, a dolphin.
I have not been force-fed 200 marketing messages every hour, not mentally farting away my afternoons, as glossy mags,news, tweets, posts, ferment in my bloated brain.
On La Gomera I was free of this uninvited eye food, free to walk lighly without the constant call to eat or save or recycle or compost what I’d seen. I wonder if app developers have already come up with a mind-watchers programme, like weight watchers, complete with its own fit-bit that tracks how many visual calories you’ve consumed, giving tips for cutting down and making what’s seen and read less fattening and flatulence inducing…
Back in London, this app, in analogue, would simply be a pair of human blinkers that would filter ads on the escalator and other periphery visual onslaughts we unknowingly consume while on the go.
These human blinkers would probably have a company behind them: ‘BlinkedIn’. People could sign on to connect with like-minded BlinkedIners or BlinkInIdiots and share lots of images of what blank things you haven’t blinked@ that day 😉 #BlinkBlank
No doubt you’re already aware of the mushrooming ecosystem of ‘switch it off’ apps and new ‘old skool’ devices designed to cut down on sensory overload. But this is not just a tech problem. It cannot be switched off through an app or a device.
Its branches reach offline. It’s billboards, it’s newspapers, it’s endless supplements within supplements in the Sunday and Saturday news. It’s magazines, its more box sets and more telly and more sport everywhere, in the corners and centres and sides of our eyes, all the time.
In one 45-minute journey, the average London commuter is exposed to more than 130 adverts, featuring more than 80 different products. Only half of that information makes any impact, while unprompted we can remember none of the blur of adverts. In an entire day, we’re likely to see 3,500 marketing messages (Source: Guardian)
I’m not saying that we don’t need and like and even love some and/ all of these things, even some ads. I’m just repeating the ancient Greek maxim that still seems to stand the test of time ‘meden agan’ (μηδὲν ἄγαν) – ‘Anything in excess is too much’. We must be more aware. We must pay more attention to things, one at a time. Our brains, under the strain of sensory overload, start to shut down to conserve battery power, in self-defence, as any sensible computer would. This shutting down amounts to a growing inertia, disconnection from ourselves and what really makes us tick, both physically and mentally.
After just a week of so called ‘disconnection’ i.e. no wifi, no city, no TV, No news, pure visual detox, I felt completely rebooted and ready to start smaller, healthy doses of meaningful visual connection. Now I’ve been back ‘in the world’ a week, I’m visually farting already, but my gut is stronger and digestion is, I think, more efficient. My visual blood-sugar is more stable, better able to cope with any force feeding/self-indulgent binging I might do to sweeten up tonight’s commute.
I’d thoroughly recommend a week on La Gomera, one of the quieter, most verdant of the Canaries. And while I’m on the subject of Islands and birds I’d recommend devoting some precious attention to ‘The Island‘ by Aldous Huxley, if you need a healthy complement to watching the flora, fauna sea and sky….
Some final links, if you fancy risking more information overload…
Where to stay – La Finca Argayall’s ‘ alternative, experimental and experiential community‘
Article – how much we involuntarily see..
Article – 5 apps that switch you off